HomeLatest NewsTech company earnings reports reveal a rising risk for any business reliant on advertising revenue

Tech company earnings reports reveal a rising risk for any business reliant on advertising revenue

Satya Nadella, chief executive officer of Microsoft Corp., speaks during the opening keynote session at the Microsoft Developer Day in Singapore, on Friday, May 27, 2016. Microsoft has all but abandoned the smartphone game. The company said Wednesday that it will axe as many as 1,850 jobs, many of them in Finland — home base of the handset business Microsoft acquired two years ago from Nokia Oyj.

Charles Pertwee | Bloomberg | Getty Images

Microsoft is no stranger to supply chain challenges in its hardware business, but it’s now warning for the first time about their impact on an unlikely area: advertising. The company became the latest to warn that big customers could restrain their advertising spending as they deal with supply chain hiccups.

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